The Importance of Marketing to Existing Clients from Managing the Professional Service Firm
Managing the Professional Service Firm by David H. Maister is a must-read book for anyone running a professional services business. For too long, I thought that a digital creative firm like Barrel was somehow special and played by different rules than consulting, legal, accounting, or architecture/design businesses. Wrong. It became quickly apparent in the first few pages of the book that Barrel operates in the same way as any other professional service firm and that […]



















