Month: September 2024

Agency Journey Episode 49 (Y18M4)

September 29, 2024
by Peter Kang
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My co-founder Sei-Wook gave a talk this month on digital marketing trends to a private equity group and executives from their portfolio companies. The talk was very well received and may lead to some opportunities for our agencies. Sei-Wook worked tirelessly to create a deeply-researched and engaging presentation, filled with memorable visuals, data, and examples. The presentation opportunity came about as we started representing ourselves as Barrel Holdings, not just focused on e-commerce websites, but […]

The Agency Feedback System

September 25, 2024
by Peter Kang
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In a healthy agency culture, feedback is always flowing and driving continuous improvement. It’s vital to build a system that drives new feedback. Rather than one-off attempts to gather feedback, set up recurring and repeatable processes. Here are some feedback collection mechanisms that we’ve used across our Barrel Holdings agencies: Client Satisfaction Survey: after a project or periodically (e.g. monthly, quarterly), send a short survey asking for scores on communication, work quality, project management, value […]