Month: November 2020

A Matrix for Qualifying New Business Opportunities

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biz-qual

At the start of this year, as we became more diligent at Barrel about tracking certain business development metrics, our Partner and Creative Director Lucas Ballasy wondered if it could be helpful to come up with a scoring rubric for new leads. The thinking was that, over time, a data set would emerge and offer some potential insights while making the exercise of qualifying leads less intuitive and more rigorous. Lucas and I quickly mocked […]

Agency Journey, Episode 3 (Y14M6)

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The past four weeks haven’t been the smoothest of times. We’ve had some hiccups in delivering for our clients that’s led to frustration for our clients and scrambling on our end to make amends. New business activity has also been slower than we’d like, so our numbers aren’t looking great at the moment. I trust that things will improve and we’ll find a way through these rough patches. What I’ve come to value more and […]