Month: February 2020

Calculating Project Profits at a Creative Services Agency

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calulcating-project-profits

A digital marketing agency, design/branding studio, UX consultancy, web development firm and any other creative services business are all similar in that they are asset-light, people-intensive businesses that rely on successful delivery of work for clients. What constitutes a successful delivery? Client satisfaction, team satisfaction, and profits. I want to focus on the profits part in this piece and explore some examples of what a profitable engagement looks like and why the two biggest levers in […]

Highlights from What It Takes: Lessons in the Pursuit of Excellence by Stephen A. Schwarzman

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what-it-takes-schwarzman

Blackstone co-founder and CEO Stephen A. Schwarzman’s memoir What It Takes: Lessons in the Pursuit of Excellence is what you might expect from a successful billionaire who exudes self-confidence and knows he has achieved most anything he’s set his sights on. Unlike, say, Disney CEO Bob Iger’s memoir The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company, Schwarzman doesn’t linger on internal struggles, moral crises, or any vulnerable moments. Instead, […]