Hi, I’m Peter.

I live in Brooklyn with my lovely wife Melanie. We have a cute little dog named Sidney.

I was born in Korea, immigrated to the US in 1989, and grew up mostly in New Jersey. I went to Columbia University for college and worked for a year at the now-defunct Lehman Brothers.

In 2006, I founded a company with a friend. It’s called Barrel, and we’ve evolved it into an interactive agency that helps healthy lifestyle brands with their digital marketing and product initiatives. I’ve cherished the opportunity to play many roles at Barrel, roles that include being a designer, a project manager, a copywriter, and a salesman. These days, I work on setting the direction of the company and oversee creative direction and user experience. My on-going goal is to become a better leader who can inspire and also do the things necessary to build a lasting company.

I write from time to time about lessons learned from running a business. I’m also interested in the power of habits and like to jot down thoughts on how habits impact my work as well as my personal life.

I’ve been a speaker on UX, entrepreneurship, and management at events held by the Columbia Startup Lab, Korea Trade-Investment Promotion Agency, Council for Responsible Nutrition, and Spark Design Professionals. I’ve also been a judge for the CSS Design Awards and the #StartupColumbia Challenge, and I’m on the 2016 Jury for Awwwards. Please shoot me an email if you’d like to invite me as a speaker.

Outside of work, I like to read, write, cook, and exercise.

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