Peter Kang

I’ve been thinking about brand loyalty recently. What motivates a person to continue buying from the same brand? I wanted to think beyond the traditional brand loyalty attributes like perceived value, customer satisfaction, and brand trust, so I drew up this diagram to help me think through my hypothesis: Here’s how I’m using the terms, which I’m calling my Loyalty Factors: Convenience: the ease with which the customer can interact and transact with the brand […]

From my experience talking to employees at work, everyone appreciates directness, or at least the idea of it. People generally like it when they’re given direct and relevant feedback, even if it causes a bit of discomfort. They’d rather know than not know. People also think that they themselves are direct in their communications. Very few people ever admit to being passive aggressive, and certainly nobody comes to work thinking they’re going to be passive […]