Peter Kang

Your agency signs a new client engagement. A project, a retainer, an audit, a major campaign. Revenue is what you get paid. Engagement Yield is everything else you gain from the engagement: the proof, leverage, relationships, and referrals, the things that make future growth easier. I’ve been thinking about this concept because it explains a pattern I’ve seen over nearly two decades in the agency business: why some agencies seem to compound their advantages while […]