Month: January 2023

Agency Journey Episode 29 (Y16M8)

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I’m feeling positive about how we’re starting the year. This isn’t because things are all rosy and looking up. In fact, as you’ll read in the next section, we’ve had some setbacks that’s required tough decisions in the first few weeks of 2023. But what feels different about this year is that we’re starting off with a lot more confidence in the systems and structures we have in place, the result of a year-long effort […]

Agency Lead Sources and Going Deeper with Each

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Types of Lead Sources At Barrel, we’ve stumbled into a number of different lead sources over the years, and the mistake we made was in not taking the time to understand the source and how to keep the flow strong. We recognized the source and assumed that they’d organically continue coming. To start, these are the most common lead sources I’ve experienced. It’s not a comprehensive list by any means (e.g. it doesn’t have inbound […]

2022: An Annual Review

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For the second year, I’ve put together an annual review. It was, on the whole, a wonderful and memorable year. Sure, there were setbacks and disappointments, but there were joyful moments and all kinds of learnings. Once again, taking the time to reflect on the year was in itself a great reward. Highlights Watching the Boys Grow Up Grant is almost 4 and Teddy will be 2 in March. It was the first full year […]