Month: February 2022

Agency Journey Episode 18 (Y15M9)

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It’s much easier to publicly share and write about business when things are going very well. I almost thought about skipping this month (or perhaps never writing this series again) because frankly, it’s been a very tough period for me as an agency owner. The business has struggled in various ways, and there’s a measure of shame and disappointment in talking about how things haven’t been going well. However, after much reflection, I’m convinced that […]

These 25 Ad Headlines from 60+ Years Ago Work Just as Well Today

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Inspired by¬†How to Write a Good Advertisement Every now and then, I’ll pick up How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab and skip around for inspiration. It never fails to get me thinking about marketing and copywriting with a fresh perspective. Drawing on 44 years as a copywriter (from 1917 to 1961), Schwab shares timeless insights about the fundamentals of good copy, the psychology behind great ads, […]