Month: October 2021

Agency Journey Episode 14 (Y15M5)

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Missing the Office Vibe I’ve started going into the office at least once a week. It’s been a great change of pace from being in my home office (bedroom) and a chance to serendipitously run into people I know and catch up with some folks face-to-face. We decided to keep our Manhattan Barrel office even as offers to fully sublease it were available. We’ve sublet some desks and also let friends and Barrel Venture Partners […]

Exploring Personal Dreams

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I’ve been making my way through The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer and Vincent Bastien (see my Twitter thread of highlights & excerpts from the book). It’s an informative and fairly dense book about the qualities of a luxury brand and what these brands can do to maintain their status and business health. The authors define the “essence of luxury” as the desire for social stratification, […]

Agency Survival: Handling Challenging Times for the Business

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We’ve been through our fair share of ups and downs at Barrel including some close calls on remaining solvent as a business. Through these rough times, we’ve learned some approaches to help us be more resilient as a business. More importantly, we’ve learned that the ability to survive (and eventually bounce back) requires a mindset that can hold two opposing views: the worst-case scenario where everything burns down in flames and the optimistic view that […]